As Old As Time

Findyourfacemate is a new website employing new technology designed to offer a new avenue to finding love. But we are relying on a very old phenomenon, one that long predates Internet dating and matchmaking. There is historical evidence which grounds our theory in evolutionary psychology and demonstrates how seeking similar facial features is as old as time. Darwin offered many insights into mate selection and they seem to be relevant even when love and passion replace child rearing as primary motivations. We are always host to a wide variety of impulses, some culturally and socially constructed and some innate and genetically determined; at Findyourfacemate, we are seeking to better understand our instincts so that they can better serve our choices and help make meaningful matches.
In Darwin’s seminal text, The Descent of Man, and Selection in Relations to Sex, he claims that animals (specifically humans) do not mate randomly. Anthropologist Dr. Dennis O’Neil asserts that “the most common non-random mating pattern among humans is one in which individuals mate with others who are like themselves phenotypically.” Evolutionary psychologists often reduce the phenomenon to a narcissistic impulse, but one that is unconscious. There is an ancient and obvious desire to propagate the species but to do so in a way that fosters natural selection. Assortative mating “exists when people choose persons similar to themselves,” as defined by the Encyclopedia Britannica; “this type of selection is very common.”
Knowing this allows us to apply our unconscious instincts to our conscious choices!
Above: In celebration of the legalization of same sex marriage in New York, Gertrude Stein and Alice B. Toklas
Below: George Burns and Gracie Allen, Robert and Elizabeth Browning, Isaac and Jane Asimov, Frida Kahlo and Diego Rivera


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