A recent study published by The Association of Psychological Science goes a long way toward debunking many of the grandiose claims made by internet dating sites with regard to the efficacy of their algorithms. In Online Dating: A Critical Analysis from the Perspective of Psychological Science, Dr. Eli Finkel, professor of social psychology at Northwestern University, asserts that “to date, there is no compelling evidence any online dating matching algorithm actually works.” Professor Finkel and his fellow researchers analyzed a significant host of dating sites and evaluated their algorithmic claims of compatibility. Most sites make promises they cannot keep and instead of offering scientifically valid algorithms, they offer a pool of potential suitors and some personal data. What internet dating does offer is opportunity by giving such range and access.
At findyourfacemate.com, our revolutionary algorithm bypasses all the promises based on similar likes or shared passions and goes right to the necessity of chemistry. We know our clients are smart enough to determine for themselves whether they are potentially compatible. Our evolving proprietary algorithm is uniquely designed to generate matches based on one criterion; shared facial features. Once an attraction is established, clients are free to explore their compatibility on their own; we just provide opportunities and options, because as Dr. Finkel notes, “At the end of the day, the human algorithm — neural tissue in our cranium called a brain — has evolved over a long period of time to size up people efficiently.” Dan Ariely, a professor of behavioral economics at MIT currently researching algorithms concludes “the sites are claiming a lot, but show no evidence of doing anything useful in terms of matches.”
Because we at FYFM are so new and still relatively small, we were not part of the aforementioned research and we feel confident that our unique algorithm offers our clients a lot more than promises, we offer real faces and real opportunities.
Above are photos used by other dating websites to showcases their matches. These couples were statistically very lucky. But note how similar they look! For more look-a-like couples, just glance at the weddings page of the New York Times every Sunday in the Style section, it’s uncanny!



















































































A Eureka moment is often credited to a single person who has a sudden unexpected revelation, realization or discovery. It is described by scientists as a smart, almost immediate, insight somewhere between and epiphany and an ‘aha’ moment, and it is accompanied by a surge of electrical activity in the brain. But what is becoming more and more evident is that the discoveries and innovations made in these flashes of awareness are circulating through or are generated by networks of people simultaneously. This is a product of both collaborative efforts and of cultural timing. While I blog about an idea about which I have been passionately researching and exploring for many years, more and more people are catching on or discovering it for themselves. Important and/or pertinent ideas are not always ahead of their time; on the contrary, they are often rooted in their time. And the time is apparently ripe to seriously consider the theory of facial feature similarity. It is impossible to calculate the exact ingredients that combine to finally unleash our most powerful ideas but we do know that great ideas are more often incubated in networks or among various groups.



































